dreamtesters markets destinations and travel brands by utilising the leading professional travel bloggers and influencers from around the world.
The marketing and advertising arena is evolving at a remarkable rate as nascent digital technologies and media proliferation give rise to unprecedented ways of engaging with consumers. This has triggered a transformation in consumer purchasing behaviour where online purchasing and a surge in mobile transactions have come to the fore. As maintained by McKinsey, 1 in 4 consumers use social media for purchasing decisions. Hoteliers must take advantage of such changes in order to remain relevant in a highly competitive industry.
Influencer marketing is here to stay, and should play a central role in your strategy to win the hearts, minds and wallets of consumers.