Web Marketing

Hotels and Guesthouses need to be creative with their marketing in order to stand out, especially small establishments. It’s not enough to be listed on travel sites anymore—you need a polished website, positive online reviews, and high-quality content.

To help you, I share my best hotel marketing ideas for your business

Vanessa Marketing Tips

Idea One

Take People on a Virtual Tour of Your Hotel

One of the biggest barriers that people face in choosing a hotel is knowing what their room will look like. By providing a virtual tour on your website, you’ll give your prospects an idea of what they should expect so that they can immediately visualize the value of what you provide.

Yes, publish your offers but aim to give people an insight into what it’s like to live where you live and do what you do. It’s far more interesting and will be better at inspiring them to visit you…

Vanessa Marketing Tips

Idea Two

Run a Digital Ad Campaign

If you are a smaller hotel without the resources of a national advertising budget, you need to go all in on digital advertising. Running ad campaigns on social media is extremely underpriced for how effective it can be. You can get started by diving into your customer relationship manager (CRM) and looking at the existing data you have about your past customers. Use that information as a basis for your initial target audience. You will get more data as the campaign progresses. Use the process to build and refine your audiences. Then, create lookalike audiences that you can use to target new customers. This strategy is guaranteed to increase awareness of your business. Increased foot traffic will follow.

Yes, publish your offers but aim to give people an insight into what it’s like to live where you live and do what you do. It’s far more interesting and will be better at inspiring them to visit you…

Vanessa Marketing Tips

Idea Three

Use Fresh Content to Answer Customer Questions

Content marketing is one of the best and most effective ways to increase your hotel bookings. I have been working with many clients from the travel and hospitality industry and have successfully implemented this practice for quite some time. First step in this practice is to find out all of the different questions or problems your target audience has and create detailed content solving those problems. This will help to build the audience’s trust in your hotel or brand and will increase the chances of converting them into customers. I suggest going to Quora and finding a list of questions related to places near your hotel location. You will find a bunch of queries associated with the location, such as “best places to visit around / things to do around / best food to taste in X city,” etc.
Create content about these topics on your website and you are done.

Vanessa Marketing Tips

Idea Four

Hire an Expert to Improve Your Digital Marketing

You can make your advertising budget go even further with us. We work with a lot of small businesses. In addition to basic website management, we will help you improve your search ranking, manage your social media presence, and work with you on improving business reviews across the internet. The ROI can be great, and outsourcing your marketing gives you time to focus on keeping your hotel running smoothly.

Vanessa Marketing Tips

Idea Five

Use SEO to Get Found

Organic search engine traffic remains one of the most profitable channels for hotels. The hotel space is incredibly competitive both online and offline, so every activity needs to generate a great return. Your hotel SEO consultants should be working with your property to create content and build visibility for a diverse set of searches that cater to all of your target guests and their needs at each stage of their buying journey. By focusing on generating organic visibility and showcasing direct benefits to guests, you will achieve great increases in revenue with very little outlay.

Vanessa Marketing Tips

Idea Six

Use a Hotel Scavenger Hunt to Engage with Guests

One of the best ideas I have created was an interactive scavenger hunt, encouraging guests and city residents to complete challenges around San Diego that helped show off what living like a local meant. This included going to iconic landmarks, visiting local restaurants and bars, and highlighting the San Diego culture. Here’s one example of a challenge people had to complete: “San Diegans love a good fish taco. Take a bite out of your favorite and share the photo with hashtag #livelikealocal.”

Vanessa Marketing Tips

Idea Seven

Maintain a Local Events Calendar

As a small or independent hotelier, you have the luxury of creating a website that will fully engage your guests, so be certain that you update it with events that might be of interest to them—especially local events that don’t happen all the time, like food, music … festivals or carnivals and other cultural events …

And … Share it on your social media

Vanessa Marketing Tips

Idea Eight

Personalize Hotel Guest Experience

A hotel’s personalization of service is the key to create an unforgettable experience for guests. A personalized hotel experience goes beyond the kind of amenities you have or discounts in store. What makes a hotel’s guest experience such an important subject? Independent hotel owners competing with larger brands need to set themselves apart from the competition. This is a surefire way to gain repeat guests and position your property right.

With advancements in technology, you can sell your hotel guest experience to keep travelers engaged at your independent property. Guest personalization in the hotel industry goes beyond addressing your guest by a name. And, any business that is about customers is definitely in the people business!

Guest personalization in the hotel industry is therefore the buzzword that continues to dominate the travel market this year. This is no longer an option – it is mandatory for independent hotels to deliver personalized experiences.

Here’s a quick example of personalized guest experience

Vanessa Marketing Tips

Idea Nine

Communicate with Your Customers on Social Media

Hotels stand to gain a lot by marketing on social media. You can use social media to speak directly to your guests and foster relationships. You can announce specials, tell guests about activities, and even show your photos on social media—for free.

Vanessa Marketing Tips

Idea Ten

Create Special Packages for Group Events

Small hotels have numerous marketing opportunities when it comes to hosting group events, but these are usually overlooked. Here are three popular ones:

  • Family and friends reunions – Create special offers for private groups up to your capacity. Include a special menu and drinks package, and throw in a small accommodation discount to increase your revenue.
  • Offsite meetings – Reach out to local businesses with a special offer for half-day, full day, and multi-day meetings. They will need rooms for management meetings away from the regular employees, marketing research, groupthink sessions, and so much more. Postcards addressed to the assistants of different departments in a company will bring a much better result than Facebook ads.
  • Intimate weddings – Did you know they are becoming a trend? Weddings for only 20 to 30 guests are becoming very popular. Target engaged couples year-round and get a nice revenue from your food and beverage department for catering the wedding.

Vanessa Marketing Tips

Idea Ten

Talk About Your Loyalty Program

Talk about your loyalty program with your guests. This will engage them and get them to be more active members of the program, which will increase your bookings. Loyalty programs really do work, and they’re not just for the big brands—small, ultra-boutique hotels can also get in on the action.